"And ye shall seek me, and find me, when ye shall search for me with all your heart."
It must be paid daily, since you're going into an Infinite Business. Upon finding It, you can't buy Love one day and go back to the state you were to get the "things" you left behind the next day, not without leaving the real Treasure behind, only to be once again in danger. It's a Company that does not exist in the world. So, on the same side you'd be building by your "self".
